Digital Marketing
Project Overview
This high-budget marketing project was a global product launch campaign for a wearable tech brand. The goal was to create buzz, drive pre-orders, and position the client as a leader in the smart fitness tech space. The strategy blended creative storytelling with precision-targeted digital advertising across multiple continents.
Project Information
Project Summery
We executed a full-funnel, 3-month marketing campaign across digital, influencer, and event channels, targeting fitness enthusiasts, tech adopters, and lifestyle consumers. Key initiatives included:
- 360° digital ad campaign on Meta, Google, and YouTube with region-specific creatives
- Global influencer launch partnerships (20+ creators across fitness, lifestyle, and tech niches)
- Interactive product landing page with 3D visuals and AR try-on feature
- Live virtual launch event streamed in 3 time zones
- Email automation funnel tailored by user interest (fitness, wellness, tech)
- PR coverage in TechCrunch, Wired, and Men’s Health
Results:
- 140,000+ landing page visits in the first week
- 48,000+ units pre-ordered globally
- Average CTR of 7.2% across all ad platforms
- #1 trending product in fitness tech on Product Hunt
- 5.5x ROI across paid channels
Marketing Tools Used:
- HubSpot (CRM + Automation)
- Meta Ads Manager
- Google Ads + DV360
- Ahrefs & SEMrush
- Figma (landing page design)
- Streamyard (for virtual event production)
Lena Morgan
This campaign was a turning point for our brand. The global reach, creativity, and data-driven execution were unmatched. We not only hit our launch goals — we doubled them. The campaign made us a serious player in wearable tech.
