UI/UX Design
Project Overviewe
This project focused on creating a complete visual identity and brand guideline for a new lifestyle startup entering the health and wellness space. The client needed a fresh, modern, and clean design language that resonated with a youthful, health-conscious audience across both print and digital media.
Project Information
Project Summery
The design process began with a collaborative discovery phase, including mood boards and competitive brand analysis. From there, we developed a visual system that included:
- A unique logo system (primary and secondary marks)
- Brand color palette and typography pairings
- Iconography and illustration style
- Packaging design mockups for wellness products
- Social media templates and brand usage guidelines
Results:
- Strong brand recognition within the first 3 months of launch
- 40% boost in social media engagement
- Positive feedback from customers on packaging and visual appeal
Design Tools Used
- Adobe Illustrator
- Photoshop
- Figma
- Procreate (for custom illustrations)
Stanio Lainto
The UI/UX design was exceptional. Every detail from user flow to visual aesthetics was thoughtfully crafted and executed. The intuitive interface led to a smooth user experience, and we received great feedback right after launch.
